Sharing an insightful approach to dealing with the ongoing predicaments, we recently invited Jenni Lim, Head of HR (APAC) at SEMPERIT Group.
GLASSDOOR MATTERMOST DRIVERS
People analytics, upskilling, and dealing with ambiguity will be the greatest drivers of work in 2023 & beyond: Jenni Lim
She also reflects upon some of the top reasons that employees consider when joining forces with any company today. The leader further shares some of the pertinent challenges that leaders face when developing their employer brand today.
Susana Heutschi, Head of HR and Admin ( APAC) & Head HR, at thyssenkrupp's Regional Platform - Asia Pacific Africa in an exclusive conversation with ETHRWorld International shared how the first step to building a strong employer branding starts with our most valuable resource, our employees. Our most valuable resource will always be our employees: Susana Heutschi So what exactly can we do to humanise the brand, especially in view of the shifting employee expectations and hybrid work norms? What's the leaders' take on becoming an 'Employer of choice' and what could be the right channels and formats to promote your brand? Are you showcasing the right values, and most importantly, do they align well with what your employees are oriented towards? To find answers to all these questions, ETHRWorld Southeast Asia throughout the month of February curated a super insightful lineup of interviews and thought pieces on the theme 'Employer of choice'. Depicting a positive brand image to the outside world that does not serve the purpose of its employees or customers will inevitably cause irrefutable damage to your brand. No matter how enticing the company looks or pays, if it fails to sustain its reputation in the eyes of its employees, it will fail to exist in all other places. It is true that candidates trust employees more than the employees to get an accurate picture of what it is like to work at an organisation. And one of the best ways to learn about the company's values is through its people. The perception of what it takes to work at a company has extensively shifted over the years. 68% of millennials in the same survey indicated to have visited an employer's social media handles to evaluate its social standing. According to a Glassdoor survey, 75% of active job seekers are likely to apply for a job if the employer actively manages its employer brand.
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